By Dominique Tassell
Cassels Subaru was awarded the 2021 Northern Region Retailer of the Year earlier this year in what they say is a “massive boon” for the dealership.
Cassels’ Subaru Sales Manager, Jeremy Ralph, has been the brand manager of Subaru at Cassels for 10 years and said Subaru is a strong brand in town with a lot of repeat business.
Jeremy stated that the award is given out annually and is judged on the dealership overall.
This includes the dealerships’ sales volume, their service departments, parts, and customer service.
Jeremy said the customer experience is particularly important, with a focus on strong reviews and happy customers.
The Northern region the award is judged in essentially includes everyone bar the Brisbane area.
This includes areas such as Toowoomba, Mackay, Townsville, Cairns, and Gympie.
“It’s a huge award for us here,” Jeremy said.
He said the dealership didn’t focus on anything in particular when in the running for the award.
“We just try to have pretty solid processes across the board from our service department,” he said.
He said they just want to keep customers happy, and are very fortunate to be a long-standing retailer.
Jeremy said they have a good customer base and Subaru is a strong brand in town.
He said the award is a massive achievement for what is considered a more rural dealer.
“It’s a massive boon for us.”
He said they really appreciate the award after dealing with a tough couple of years during the pandemic.
It means a lot to receive that recognition and get that recognition that they’re doing the right thing.
“I love the experience of owning a Subaru and try to live up to the brand by delivering friendly service and doing as much as we can,” Jeremy said.
Cassels Automotive is local to Warwick and can be found on 20 Alexandra Drive.
