NIOA and RL santa sale sets new benchmark 06/09/2022 Facebook Auctioneer Anthony Ball, from left, with Rob and Eliza Nioa who purchased Riverina Roland Sanchez in a partnership with a West Australian breeder from Rob and Lorraine Sinnamon. An Australian breed record price for a Santa Gertrudis bull, more than $800,000 worth of cattle sold for an average […] Subscribe or Login to see the rest of the content. Username Password Remember Me Forgot Password