THERE will be many bush attractions on display during this week’s Warwick Rodeo, including the legendary R.M. Williams Longhorn Express.
In excess of two million people have walked the floorboards of the 19 metres long, 2.8 metres wide prime mover at bush concerts, festivals, rodeos and other major events across the nation and now Warwick locals and visitors have the chance to experience this travelling R.M.Williams store for themselves.
R.M.Williams chief executive officer Hamish Turner said the Longhorn Express had become an integral part of the bush event culture – delivering quintessential Australian style to the people and places of rural Australia.
“The very heart of the R.M.Williams brand lies in the Australian bush – the company was built on the needs of the people of the land and we uphold this tradition in all that we do,” he said.
“The R.M.Williams Longhorn Express is our very unique way of bringing R.M.Williams directly to you.”
