On the buses for Jumpers and Jazz

Organisers of this year’s Jumpers and Jazz in July Festival are taking their message on the road – literally.
Thanks to a new partnership with local bus company Crisps Coaches, three coaches will spread the message of Warwick’s quirky winter festival into its target markets of Brisbane, Toowoomba and regional centres throughout Southeast Queensland and Northern New South Wales.
Warwick Tourism and Events chief executive officer Tracy Vellacott said that she and co-organiser Karina Devine were extremely excited about the new marketing initiative, which had been flagged to them by polocrosse organiser Robyn Fraser and completed by Seth Jameson from Zooma Signs.
“We’re hoping that with this big idea comes big impact, particularly into areas that are within easy driving distance of Warwick,” Mrs Vellacott said.
“We are well aware of how scarce accommodation is on the main weekends of the festival so if we can build the day-trip market, particularly on the weekends, we will continue to grow the festival.”
Mrs Vellacott said that advertising on Crisps Coaches was a powerful way of getting a message out to the masses within key markets.
“With traffic congestion in the city we can have great cut-though with our unavoidable eye-catching, moving billboard and we are expecting our advertisement to travel thousands of kilometres every week to city and regional areas,” she said.
“As well as the metropolitan area, communities like Goondiwindi, Inglewood, Stanthorpe and Tenterfield are exactly where we want to drive the Jumpers and Jazz message into.”
For more information on the festival, visit www.jumpersandjazz.com